Car Free Photographer

Russ Rocha is a car free photographer in L.A.

Need a Hug, a Helmet?

Why can't the Police here be more like this!

Bike More...Drive Less!

New Belgium, makers of Fat Tire Ale, are promoting a car-free lifestyle.

Denver, Colo.—When New Belgium Brewing Co., Fort Collins, Colo., was offered a package of urban Denver billboards, pro bono, for a pro-biking ad campaign, it quickly accepted, and assigned its agency, CULTIVATOR ADVERTISING & DESIGN, Denver, to create the outdoor messages. Neither client nor agency imagined how appropriate the placement would turn out to be.

The headline, “Work to Bike More,” was inspired by the priorities of several New Belgium employees who may well be more passionate about cycling than about gainful employment. The billboard promotes New Belgium’s Team Wonderbike, which encourages both New Belgium employees and the general public to trade in their cars for a bike (motto: “Bike More. Drive Less”). The placement above PT Motor’s “Cash for Cars” sign, at I-76 and North Federal Blvd., Denver, was fortuitous.

Media space was donated by Lamar Outdoor, via New Belgium’s media agency, Explore Communications, Denver. The vinyl on which the billboard is printed will be “repurposed” by Ecologic, Boulder, Colo., into bike messenger bags, which will be offered to Team Wonderbike members (including the billboard’s poster boy, Bryan “Big Bry” Simpson).

New Belgium Brewing Co. is employee-owned, wind powered (since ’99), pro-bicycle, and recycles, reuses or composts 73% of its waste stream.

Cultivator is a creative-focused advertising and design firm. Other accounts include Red Robin Gourmet Burgers, Anthony’s Pizza, Spyder Active Sports, Pronghorn Club (luxury golf community) and ink! Coffee.

Check out the site here. I guess bikes and beer go together like, well, bikes and beer...

Got Boat?

I saw this on another blog, had to share!

Our Tool Box Goes to Eleven!

Is your road bike tricked out with the latest Campy 11-speed?  We have 11-speed chains and cassettes in stock.  We also have the necessary 11-speed chain tool.

Ditch Your Batteries for Earth Day!

Sick of replacing the batteries in your bike lights? Consider getting a dynamo hub. A dynamo hub is a small electric generator housed inside a hub shell. Hub dynamos have been around since the 1930's, but where generally overlooked due to their tendency to overdrive the bulbs at high speeds. Modern dynamo hubs have circuitry to prevent bulb damage. Not to be confused with sidewall or bottle dynamos, hub dynamos house all the electricity generating bits inside the hub shell, save for a small wire which connects the lights to the hub. Most modern dynamo hubs have such low drag as to be unnoticeable by the rider. With most dynamo hubs you have the choice of running a 3 watt headlight or BOTH a 2.4 watt headlight and a 0.6 watt taillight. Drop in sometime and check out our selection of Hub dynamos and lights.

King Bling a.k.a Quality

We like to sell products we ourselves would use.  That's why we stock more Chris King components than anyone else in the area.  King started making headsets over thirty years ago.  Using their experience in making headset bearings King makes wheel hubs and most recently bottom brackets.

The guys at Chris King believe so strongly in their product they warranty their headsets for 10 years and their hubs for 5 years!  Come check out our Chris King inventory next time you're in the shop.  We currently have headsets in every color Chris King makes!

We also have all the tools necessary to service all King components to keep them running smoothly long after the warranty has expired.